The Rugby World Cup 2015 is being held in England, UK as opposed to the previous Rugby World Cup 2011 that was held in New Zealand, the central for all things All Blacks and the number one supporting country. From the change in scenery with the Rugby World Cup, how are kiwis and the general New Zealand society impacted by the World Cup being hosted away from home this year compared to the last Rugby World Cup? I assume that a particular majority of New Zealand’s population wont be able to watch the games over seas in the UK due to the increasing economical factor that will impact those enthusiast and supporters of Rugby. Those that have the money to travel will in doubt do it.
Throughout my research that I gathered, two notable factors that reoccurred and helped me to increase my research on the main question was the Economical approach and affects it had to both countries’ population. The other societal factor is the Media and the affects it had on social sites such as Facebook, Twitter, YouTube ad’s and News broadcasting. Firstly, I went onto Survey Monkey and made a survey linking both of those factors together, to gain a statistical standpoint to round up an idea on what is the main affecting factor towards NZ. The questions I asked ranged from, “Which one of these options do you think will make the greatest impact on economics in the United Kingdom later on during the R.W.C?” to “How have you mainly seen the Media increase the amount of advertisement due to the R.W.C?” both of these questions cover aspects from both of the factors that I chose.
So how does the World Cup affect me and others with the Media factor? I feel that with the Rugby World Cup being over in England, the amount of promotional products that have made it on the shelves in stores has increased immensely, such as; anchor milk coming up with their black, specifically numbered bottles of milk to help support the All Blacks. This effects me as I drink from that brand of milk and I’m constantly around the promoting of the All Blacks. Personally, I don’t mind it as it’s my home town and I also take pride in my countries main sporting team. Most of the population will be affected by the Media broadcasting of the Rugby World Cup as we are grown into a generation where all we use is technology. I could walk into the mall and there are poster slide shows in TV’s that are promoting the All Blacks and if I log into YouTube, there are lengthy ad’s that show support to the All Blacks. The advertisement of all things The All Blacks has made an increase over the Media, because the World Cup is no longer being held in New Zealand and we need to show our support. Travelling over seas to watch the game is showing support but that being said, carries onto my next factor, Economics.
The advantage to these effects are that more people are going to recognise the All Blacks and where they originate from with the new promoting of Anchor Milk and general short adverts surfing the internet for all social media sites. This creates a link between spectators and the players as it forms a bond that builds up the support, or so thats what the Media is aiming at. The disadvantage with the Media broadcasting the updates and news of the Rugby World Cup, is the cost on companies that produce these media uploads. How much it’s costing to broad cast and to upload the games live on Sky Tv and other downloading sites online such as TV On Demand. Also the effect it has on individuals that want to watch the games on Sky Tv but would have to keep up to date with the monthly package deal that Sky offers. With the games being over sea’s in UK and not in New Zealand, this would no doubt create a high demand for broadcasting of the games as the majority of New Zealand’s population won’t be able to travel over to England to watch the games in the actual stadium.
My second factor that creates an affect on most aspects of the Rugby World Cup is the Economical side as it plays a big part in everything in life. With the Media broadcasting linking up with economics in the society with Rugby as New Zealanders might want to travel over sea’s. This increases the price of being able to watch the games as they were previously in driving distance. Air lines might even increase their ticket pricing of flying over to England so they can make a better profit, similar to the pricing tickets of the actual Rugby Games. When the games were previously in New Zealand, the tickets were between $20-$40 as most of the supporters of the All Blacks and Rugby in general were all living in New Zealand which resulted in fast ticket buyers, where companies were making money faster as more people were interested in watching the games. But now that the World Cup has migrated over to the UK, there is a possibility of less supporters towards the All Blacks and Rugby, which is why they have increased their ticket prices up to $400. This affects others around me that watch Rugby and that would travel over seas to watch the games as they would already have extra costs added on from travelling and accommodating themselves overseas. The advantages to the economical factor having the World Cup located over in UK, is that the majority of the population can save money by staying at home and downloading the games online or watching them through Sky TV. This is economically effective for New Zealanders as money is a factor that runs through everyones lives. The disadvantage to having the games over in UK instead of NZ, is that it’s a very costly concept to travel over seas to watch the games, even if NZer’s wanted to watch the games live but had very little money they couldn’t.
Through my Survey I found that all survey appliers were below 18 as the only people that answered the questions were in my PE class. In answer to my assumption “I assume that a particular majority of New Zealand’s population wont be able to watch the games over seas in the UK due to the increasing economical factor that will impact those enthusiast and supporters of Rugby.” I believe I was correct although my survey will be biased as it’s only chosen from students under the age of 18 at Orewa College. 100% of my survey answers couldn’t travel over seas to watch the game but 70% of them would if they could. Throughout my survey we can see that 70% of the survey takers were rugby enthusiasts as they would travel overseas to support in person if they could. The one thing stopping them is my economical factor as the price of flying over to the UK, finding a place to stay, and then paying an extra $400 for a ticket on top of that is quite pricey.